Behind The Model: How Hanako's Rebrand Let Her Be Creatively Free
Once a humanoid dragon, Hanako's furry VTuber rebrand let the creator finally express herself fully with nothing to hide.
Hanako might look a bit different to the first time you saw her floating around the VTuber space.
When she debuted two years ago, it was as a strawberry dragon. The model combined her love for mythical beasts and the bright red fruit. It also allowed some expression of her past in different online communities. She had over 100 OCs to pick from, but this was the one that resonated with her the most.
āI went on a whim becauseā¦ I wanted to use one of my main personas,ā she said. āI thought she was really cool to use, so I threw my persona out there [to try and] see how people like her, try to interact as her, and thatās basically how it started.ā
However, she was bottling a major side of her life in doing so. With an extensive background in the art and furry communities across the internet, Hanako didnāt feel especially comfortable expressing that love in VTubing right away.
When she first started, there was a heavy focus on humanoid characters. While there were many anthropomorphic stars ā ā and if you dug beneath the surface far enough, some full non-human designs ā ā they were a firm minority.
It planted a seed of doubt in Hanakoās head: āAs a person coming from the furry community, it wasnāt [necessarily] disappointing but it was weird to see.
āI came into the fandom as a furry model, then I donāt know how people would have thought of me. Thatās why I stuck with that.
ā[But] the more I was in the VTuber community, the more I realized I didnāt want to be a humanoid character anymore. I donāt think it personally fits me or my energy.ā
Hanako got to work on a full rebrand just months after debuting. First she stepped away from the strawberry dragon into a humanoid cloud dragon ā ā trading in the bright red for white tinged with pastel blues and pinks.
But only weeks after debuting the humanoid form, she decided to fully commit. She revealed a ālittle gremlin cloud dragonā, pint-size but with plenty of energy and charisma. Through this new, full furry form, it had liberated her in a creative sense.
āI move more energized, and it matches my personality more than any other form imaginableā¦ Iām very loud and chaotic, sometimes obnoxious. I can do silly faces, I am more wiggly ā ā my tail is wiggling like crazy ā ā and with all that in mind, I just feel more spontaneous.
āFitting in is kind of lame sometimes. So I was like āyou know what? I should just not fit in.ā I wanted to be genuinely myself, and thatās the direction I took then. Iāve been much happier. Iāve been having better streams because I feel more like myself and feel more genuine on camera.ā
There was still a consideration she wouldnāt be widely accepted in the community. But as she grew and found more like-minded content creators, it became apparent she wouldnāt be isolated ā ā she could find a new community for herself if her old one rejected her.
āI was worried about people not liking it, but then thereās a side of me who doesnāt care if people donāt like it. It shouldnāt matter what it looks like ā ā itās just the personality behind it.
āWhen I became a fluffy cloud dragon ā ā as you see me right now ā ā I did get a lot of backlash. Combining two different communities like that, who donāt really interact that much, is a bit [crazy]. I got a lot of hate DMs because Iām a furry, and I lost a lot of followers.
āBut I realized I didnāt really care because people will stay for your personality. Those people didnāt stay because of that ā ā they liked the models, and that was the only thing keeping them here I suppose so they upped and left.ā
The rebrand isnāt just a new look visually. Hanako has taken a new perspective on streaming. She recently ended her Twitch partner push to focus on growing at her own pace, rather than rushing to grab that coveted purple checkmark.
Itās opened her up to a new side of VTubing which has offered her more comfort and support. She can block out those who despise her new form just for being furry, and truly represent the community she has interacted in for more than a decade.
āIām a VTuber, but Iām a furry first and foremost. Itās the community I grew up in, itās the community Iām still in, and thatās who I want to represent more as myself.ā
Hanakoās rebrand is not the first, and wonāt be the last. There is a larger trend of VTubers finding new forms as the medium starts to mature. In the English space, Zentreya and Vei both underwent big visual and lore changes in 2022. Senz kicked off 2023 with a total overhaul, and many other large names are showing interest in changing how they express themselves.
For the now-cloud dragon, seeing creators big and small test the waters with new identities is inspiring.
āNot a lot of VTubers would rebrand, or were afraid of rebranding, because they would have a difficult time finding the same person.
āI think itās cool for big VTubers to do rebrands for themselves to feel more like them. As someone who went through a few rebrands myself, Iām happy people are taking this step in their own right direction and Iām super proud of them.
āDonāt do what I did and try to fit in with the crowd becauseā¦ it did confuse me throughout my VTuber journey. Why donāt I feel like myself? Why do I feel like something is missing?
āGo straight in with something that feels right. Donāt hide yourself. You donāt have to hide yourself for anyone.ā
You can learn more about Hanakoās story in her Behind The Model episode below.