They’ve been some of Japan’s biggest cultural exports in recent history, and now they’re helping attract more tourists to the nation’s capital of Tokyo.
Hololive VTubers Sakura Miko, Gawr Gura, and Mori Calliope have been named as official Tokyo Tourism ambassadors.
- The Tokyo Metropolitan Government released a statement on February 8 revealing 16 new ambassadors to “increase tourism to the region”.
- Among the names of chefs, movie directors, and other celebrities were the three streamers.
- They will all be inducted as ambassadors in a ceremony on February 13.
Hololive welcomed the news, with the agency tweeting out their support for Miko, Gura, and Calli for “sharing the attractions of Tokyo with the world.” It’s unclear if the agency will run any specific activations on stream to promote the endeavor.
- They all individually tweeted too, with Gura sending out a short message of “let’s go” in English, while Miko and Calli chose to engage with their fans in Japanese.
- “I want to show off the wonderful places in Tokyo to the world,” Calli said, according to a translation.
- “I will do my best to spread the charm of Tokyo,” Miko added.
The Hololive trio are the first VTubers to be named in such a role. However, brand and government awareness of the virtual medium is not a new thing, with partnerships cropping up across the globe.
Companies like Odyssey Interactive, Crunchyroll, and HyperX have their own VTubers, while US rail system Bay Area Rapid Transit (BART) has collaborated with the community before with Twitch streams featuring local San Francisco talent.