Hololive

Cover Corp. Launches New Gaming Brand 'HLZNTL'

HLZNTL will aim at providing support, promotion, and observation over all challenges by its VTuber subsidiaries centered on the game and e-sports genres.

Teddy Cambosa

• 1 min read

Cover Corp., the Japanese parent company of VTuber agency Hololive, has announced the launch of a new brand called "HOLIZONTAL" (stylized as HLZNTL), which will focus on planning events related to gaming and e-sports.

According to the company, HLZNTL will aim at providing support, promotion, and observation over all challenges by its VTuber subsidiaries centered on the game and e-sports genres, and plan other related gaming event developments in the feature.

The tournament tie-up for the Hololive x Valorant event powered by HLZNTL, set for August 3

Despit HLZNTL making its full launch in September this year, the brand has first entered into a partnership with Riot Games for a Valorant-centric gaming event with Hololive. Said event will be held this August 3.

The announcement for the HLZNTL brand comes weeks after Hololive launched a new music label called holo-n alongside Universal Music Group (UMG) Japan. The new music label aimed to complement Hololive's latest music project Blue Journey.

Hololive, Universal Music Group To Launch Joint Label
Said joint label aims to support the recently-announced ‘Blue Journey’ music project by Hololive.
VTuber NewsDropTeddy Cambosa

Source: Cover Corp Official Note

HololiveNewsGamingBusiness