Cover Corp., the parent tech company of VTuber agency Hololive, has tapped Japanese technology company stu to materialize its stage production and on-site operations for its online live performances and other content hosted in the metaverse space.
According to the company, Cover Corp. utilized its so-called "Media Sync Technology" which allows the company to convert its performances conducted in its studio into virtual experiences hosted in the metaverse space, as well on other live events that require extended reality (XR) technology to materialize, such as VTuber concerts.
Cover Corp. has utilized stu's Media Sync Technology in two instances: the first during the 〜Yamato Phantasia〜 held at Hololive's sandbox game Holoearth on July 15. In it, Hololive talents Shirakami Fubuki, Sakura Miko, Nakiri Ayame, and Ookami Mio appeared to perform singing and dancing numbers. Through the technology, Cover Corp. was able to create an interactive experience where many game participants cheer and the performers respond in real time.
Meanwhile, the second case study was during the ProtoLive mini-concert in December 2022. The mini-event, which saw performances from AZKi and Mori Calliope, was also done to stress-test Holoearth's game servers.
According to Kodai Takao, a producer at stu, their Media Sync Technology aimed at providing real-time and interactive content to the growing virtual entertainment industry. Takao also noted that an existing practice for many virtual entertainment performances is that they are often pre-recorded in advance, hence they hope that their technology will help companies make their virtual performances made in real-time.
The partnership comes two months after Cover Corp. unveiled its new studio worth 2.7 billion yen (around US$20 million), which will be used to support its existing virtual content distribution to produce more engaging content to its fans.