Hololive Launches Animated Commercials, Centered on 'New Daily Life' Brand Message

Hololive Production has started to release animated commercials as part of promoting of its brand message "A new daily life is just around the corner".

The participating talents include Hoshimachi Suisei, Houshou Marine, Tokoyami Towa, and Sakamata Chloe.

So far, Suisei and Marine's commercials were uploaded, with Towa's and Chloe's to be uploaded in the following days across hololive's official YouTube, TikTok, and X (Twitter) pages. Each commercial will be narrated by popular voice actress Kana Hanazawa.

Accompanying the animated commercials are digital out-of-home (DOOH) advertisements of the commercials at Keio Inokashira Line's Shibuya Station. The commercials are live from March 11 to 17.

The commercial coincides with the agency's recent website revamp, highlighting some of the talent's in-concert performances.

The animated commercials are a continuation of hololive's previous advertising campaign which saw outdoor advertisements bearing the same brand message across nine Tokyo Metro lines, including at Shinjuku Station’s “Metro Promenade” and JR Shibuya Station’s “Hachiko Board”.

Previously highlighted talents back then, aside from Suisei and Marine included Gawr Gura, Mori Calliope, Inugami Korone, Shirakami Fubuki, Usada Pekora, and Kobo Kanaeru.

Hololive’s Newest Ad Campaign Depicts Transcending Boundary of Talents and Reality

The new ads are seen on the official Hololive website and across Tokyo Metro lines.

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Source: Hololive Press Release