Japan's MIC Taps Nijisanji's Hyakumantenbara Salome For Online PSA on Online Slander

Salome details ways users can deter online slander such as using the mute function on social media, or use the stipulations as provided by the Provider Liability Limitation Act.

The Ministry of Internal Affairs and Communications (MIC) in Japan has recently tapped Nijisanji's Hyakumantenbara Salome for its latest public service announcement (PSA) campaign on what to do when subject to slander received on social media. You can check out the video below:

In true o-jousama fashion, Salome details ways users can deter online slander such as using the mute function on social media, or use the stipulations as provided by the Provider Liability Limitation Act.

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The Provider Liability Limitation Act is a set of regulations that allow users to counterattack incidents of harmful and defamatory posts on the Internet and social media or illegal use of copyrighted materials. When a case has been approved, the ISP provider has the right to disclose the identification information of those who are involved in online slander. (Chuo Sogo Law Office, 2022)

A special site by the MIC featuring Salome is also currently live, which explains in further detail how a user can take formal legal action against online slander.

This is not the first time Nijisanji has been involved in various measures and initiatives to counter online slander against its talents. In a recent report, ANYCOLOR announced that a specific harasser, targeting Japanese VTuber Yuki Chihiro, has been ordered to pay around 1.2 million Yen (~$9,200 USD) to the company. This comes after the parent company, alongside Hololive's Cover Corp., announced a collaboration in response to slander and defamation.

Moreover, both VTuber parent companies, alongside other technology companies like YouTube, have established a review group under the Creator Economy Association in a bid to have countermeasures against slander in Japan unified through a cross-industry group that will tackle these issues and come up with strategies to lessen slander and defamation-related incidents.

Source: Ministry of Internal Affairs and Communications (Japan)