PRISM Project to Cease Operations by End of March

All 18 talents will become independent VTuber talents; characters' intellectual properties will be transferred to their respective talents

PRISM Project, one of Sony Music Entertainment (Japan)'s virtual talent management projects, will cease operations by Sunday, March 31. This concludes the agency's three years of activities as a brand.

All eighteen PRISM talents will become independent VTubers by the start of April, carrying with them their names, personas, online assets and rights (intellectual properties or IPs) to character images.

  • In a press statement sent to VTuber NewsDrop, PRISM Project asks fans to tune in to each talent's streams and/or social media early this month for updates on their activities following the said transition.
  • In addition, orders for merchandise placed by March 31 will be fulfilled even after the conclusion of the agency's operation. Fan mail received by March 31 will be delivered to the talents as normal.
  • Events and releases set for the month of March will continue as scheduled. PRISM Project's social media pages will remain as an archive.

Shogun, the Project's producer, released this statement regarding this decision:

“Since the transition to Sony Music, PRISM Project’s talents created nearly two years of engaging, pioneering content, and we are extremely proud of the contributions that each PRISM talent has made to the virtual talent space.
"Our opportunity to bring PRISM talents’ content to a much larger audience (both virtually and physically), to achieve a long list of ‘firsts’ for PRISM as a staff-and-talent team, and to have had the chance to continue to pursue our mission of helping each and every one of our viewers find something they love and feel happiness every single day was an honor and a privilege.
"After careful consideration and discussion between management and talents regarding each talent’s goals as virtual performers, and with an eye towards industry trends and the considerable staff resources required not only to sustain but to further grow the brand, together we have made the incredibly difficult decision to cease talent management operations and make it possible for each talent to continue their talent activities under their current talent names with their current character IPs.
I recognize that this will be a heart-wrenching and surprising announcement for our fans, but I want you all to know that PRISM Project is eternally grateful for the long-term, passionate support of its fan audience, and we hope that fans will continue to support each talent as they take the next step in their talent activities.”

PRISM Agents, as they are collectively called, are listed below:

We have curated the responses from talents in a single YouTube playlist:

Source: Sony Music Entertainment (Japan)